{"id":75325,"date":"2020-10-01T16:24:41","date_gmt":"2020-10-01T14:24:41","guid":{"rendered":"https:\/\/thegoodwins.de\/?p=75325"},"modified":"2023-03-29T18:04:55","modified_gmt":"2023-03-29T16:04:55","slug":"ebay-kleinanzeigen-startet-aktion-gegen-hass","status":"publish","type":"post","link":"https:\/\/thegoodwins.de\/en\/ebay-kleinanzeigen-startet-aktion-gegen-hass","title":{"rendered":"Ebay Classifieds launches action against hate"},"content":{"rendered":"

Annette Mattgey Horizont<\/span><\/a><\/span><\/p><\/div>

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Creation of the day<\/p><\/span>

In der DDR hie\u00df es „Schwerter zu Pflugscharen“. Nun gestaltet Ebay martialische Gegenst\u00e4nde zu Friedensbotschaften um. Die Objekte werden versteigert und kommen dem „Verein Gesicht“ zeigen zugute.<\/span><\/p><\/div>

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Brass knuckles, bomber jacket and combat boots can be pretty scary. Not after the Berlin agency The Goodwins got their hands on them, though. Together with Ebay Kleinanzeigen, the creatives have developed a very special campaign in cooperation with the association \"Gesicht Zeigen! For a Germany open to the world\" association.\u00a0in Kooperation mit dem Verein „Gesicht Zeigen! F\u00fcr ein weltoffenes Deutschland“<\/span><\/a>\u00a0kreiert.<\/p>\n

The motto is: \"Stop hate! Make it fun!\": Knights' boots now appear as disco roller skates, a bomber jacket is given the inscription \"Leave no one behind\", and brass knuckles become four friendship rings. For the campaign, Ebay Kleinanzeigen provides advertising space with a wide reach on its own platform.<\/p>\n

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\"With the campaign, we are sending a clear signal against any form of hate. Our company itself is just as diverse as our classifieds market. That is why we attach great importance to tolerance and diversity. Hate has no place on our platform,\" says Iskra Velichkova, Head of Brand Marketing at Ebay Classifieds.<\/p>\n<\/blockquote>\n<\/div>\n

Until probably the end of October, interested parties can place bids for the art objects created in this way. The proceeds from the sale will be donated to the association \"Gesicht Zeigen! The association campaigns for a Germany open to the world and encourages people to become active against racism, anti-Semitism and right-wing extremist violence.<\/p>\n<\/div>

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