{"id":75315,"date":"2020-10-02T14:12:58","date_gmt":"2020-10-02T12:12:58","guid":{"rendered":"https:\/\/thegoodwins.de\/?p=75315"},"modified":"2023-03-29T17:52:50","modified_gmt":"2023-03-29T15:52:50","slug":"ebay-kleinanzeigen-verwandelt-hass-in-spass","status":"publish","type":"post","link":"https:\/\/thegoodwins.de\/en\/ebay-kleinanzeigen-verwandelt-hass-in-spass","title":{"rendered":"Ebay Classifieds turns hate into fun"},"content":{"rendered":"

Ingo Rentz Horizont<\/span><\/a><\/span><\/p><\/div>

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Ein Paar Springerstiefel wird zu Disco-Rollerskates<\/span><\/a> , ein Schlagring zu Freundschaftsringen<\/span><\/a> : Auf Ebay Kleinanzeigen werden aktuell Artikel mit einem hass- und gewaltverbundenen Vorleben angeboten – und in Botschaften der Liebe, R\u00fccksicht und Toleranz umgem\u00fcnzt. Dahinter steckt neben dem Anzeigenportal der Verein Gesicht Zeigen!<\/span><\/p><\/div>

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The NGO, which campaigns against racism, anti-Semitism and right-wing extremist violence, is no stranger to advertising: A few years ago, for example, the campaign \"Mein Kampf - gegen Rechts\" (\"My Fight - Against the Right\"), which won the Grand Prix at the ADC of Europe, attracted a great deal of attention. Other campaigns in this stirring, provocative style followed.<\/p>\n<\/div>

Together with Ebay Kleinanzeigen, Gesicht Zeigen! now wants to send another signal for tolerance and against hate. To this end, former Nazi symbols are currently being auctioned off on the platform, which have been alienated in such a way that they now spread a completely different message. For example, a bomber jacket has been given the inscription \"Leave no one behind\", and a Wehrmacht helmet shines in the colors of the rainbow flag.<\/p>\n<\/div>

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Stop hate! Makes fun! The motifs for the Ebay Classifieds campaign<\/h3>\n

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\"\"<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
\"\"<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
\"\"<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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Interested parties can place bids for the art objects until probably the end of October. The proceeds from the sale will go to Gesicht Zeigen! To increase the visibility of the ads, Ebay Kleinanzeigen is also providing advertising space worth 350,000 euros on its own platform.<\/p>\n

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On the agency side, The Goodwins is responsible for the campaign. The agency, founded two years ago, aims to work exclusively for clients who are committed to making the world a better place. For Ebay Classifieds, The Goodwins is already implementing the currently running campaign \"Let's act \".<\/p>\n<\/blockquote>\n

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Auf Agenturseite zeichnet The Goodwins <\/b>f\u00fcr die Kampagne verantwortlich. Die vor zwei Jahren gegr\u00fcndete Agentur will ausschlie\u00dflich f\u00fcr Kunden arbeiten, die sich daf\u00fcr einsetzen, dass die Welt ein besserer Ort wird. F\u00fcr Ebay Kleinanzeigen setzt The Goodwins bereits die derzeit laufende Kampagne „Lasst uns handeln “ um.<\/p>\n

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