{"id":75310,"date":"2020-10-08T13:59:25","date_gmt":"2020-10-08T11:59:25","guid":{"rendered":"https:\/\/thegoodwins.de\/?p=75310"},"modified":"2023-06-05T12:40:32","modified_gmt":"2023-06-05T10:40:32","slug":"ebay-kleinanzeigen-zieht-in-den-kampf-gegen-das-spielzeug-monster","status":"publish","type":"post","link":"https:\/\/thegoodwins.de\/en\/ebay-kleinanzeigen-zieht-in-den-kampf-gegen-das-spielzeug-monster","title":{"rendered":"Ebay Kleinanzeigen goes into battle against the toy monster"},"content":{"rendered":"

Ingo Rentz Horizont<\/span><\/a><\/span><\/p><\/div>

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Eltern kennen es: Ein unaufger\u00e4umtes Kinderzimmer kann durchaus dem Vorhof zur H\u00f6lle \u00e4hneln. Doch das muss nicht sein, findet Ebay Kleinanzeigen. Im neuen Flight der Kampagne „Lasst uns handeln“ ruft das Unternehmen zum Kauf und Verkauf von Kindersachen auf seiner Plattform auf – und zwar auf eine Art und Weise, die definitiv im Ged\u00e4chtnis bleiben d\u00fcrfte.<\/span><\/p><\/div>

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The creative agency responsible for the campaign, The Goodwins, has packaged the message of Ebay Kleinanzeigen in a specially created rap song performed by the up-and-coming artist Leila Akinyi. In the music video, which was developed for use on high-reach online channels, the rapper fights a monster made of toys for supremacy in the children's room - and there, Akinyi sings, it is \"harder than on the street\".<\/p>\n<\/div>

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With the now third flight of the sustainability campaign \"Let's trade\", Ebay Kleinanzeigen once again wants to call for the responsible use of resources. The campaign's goal is to have 83 million used items advertised on the marketplace by the end of November - corresponding to the number of inhabitants in Germany. A good six weeks before the end of the campaign period, the counter stands at almost 70 million items.<\/p>\n

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Besides The Goodwins, Mokoh Music was again involved in the campaign. The agency took care of the artist casting and the production of the song. Giving up-and-coming artists a stage is one of the central elements of the campaign, along with the idea of sustainability. In the first flight, DJ and singer Miirtek is expected to perform for Ebay Kleinanzeigen.<\/p>\n

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Overall, Ebay Classifieds trusted the proven team: the film was produced by Commercial Film Service (CFS) and Streetsmart Media. The director was again Zoran Bihac. Media planning and buying were handled by Mediacom in Berlin. The landing page was developed by Moccu, also in Berlin. The social media extension of the campaign was provided by GUD Berlin.<\/p>\n

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