{"id":81820,"date":"2026-03-02T13:48:29","date_gmt":"2026-03-02T12:48:29","guid":{"rendered":"https:\/\/thegoodwins.de\/?post_type=portfolio&#038;p=81820"},"modified":"2026-03-04T12:58:32","modified_gmt":"2026-03-04T11:58:32","slug":"kleinanzeigen-human-connection","status":"publish","type":"portfolio","link":"https:\/\/thegoodwins.de\/en\/portfolio\/kleinanzeigen-human-connection","title":{"rendered":"Kleinanzeigen"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row row-container onepage-section\" data-label=\"Intro\" data-name=\"intro\" id=\"row-unique-0\"><div class=\"row-background background-element\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-inner\" style=\"background-image: url(https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/02\/KLEINANZEIGEN_KLA26_KV_Motiv02_V04-scaled.jpg);background-repeat: no-repeat;background-position: center center;background-attachment: scroll;background-size: cover;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"row single-top-padding single-bottom-padding triple-h-padding full-width row-parent\" data-height-ratio=\"70\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-left align_center column_parent col-lg-12 triple-internal-gutter\"><div class=\"uncol style-spec style-dark\"  ><div class=\"uncoltable\" style=\"min-height: 280px;\"><div class=\"uncell\" ><div class=\"uncont no-block-padding col-custom-width\" style=\" max-width:804px;\" ><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-1\"><div class=\"row unequal col-no-gutter no-top-padding no-bottom-padding no-h-padding full-width row-parent\" data-height-ratio=\"full\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 half-internal-gutter\"><div class=\"uncol style-light sticky-element sticky-sidebar\"  ><div class=\"uncoltable\"><div class=\"uncell single-block-padding\" ><div class=\"column-background background-element\" style=\"opacity: 1;\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-inner\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-bg-overlay style-color-xsdn-bg\" style=\"opacity: 0.5;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"uncont\" style=\" max-width:504px;\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h2\" ><span>Kleinanzeigen<br \/><\/span><\/h2><div><p><strong>Real Deals. Real People.<\/strong><\/p>\n<p>Classified ads are a great way to make money and find fantastic bargains. But there is another aspect that makes the platform more relevant than ever: interpersonal encounters. In other words, genuine exchanges and real experiences with real people. These encounters are a unique highlight, especially for the young target group who have grown up with social media and whose everyday lives largely take place online. It is therefore high time to position classified ads as a place for authentic connections \u2013 and thus differentiate the platform even more clearly from competitors such as eBay and Vinted.<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><\/p>\n<h3>Our services:<\/h3>\n<p>Under the slogan \u2018Real deals. Real people.\u2019, we developed a campaign that focuses on unseen, humorous encounters typical of classified ads \u2013 always unfiltered, direct and 100% authentic. The communication, designed for TV, online video, social media and digital out-of-home, was implemented with Saltwater Films as a green production in Berlin.<\/p>\n<\/div><div class=\"uncode_text_column\" ><\/p>\n<h3>The Result:<\/h3>\n<p><span style=\"font-weight: 400;\">An authentic, youthful campaign that establishes classified ads as a valuable place where genuine human encounters still take place in our digital world \u2013 unfiltered, surprising and reflecting the reality of our target group's lives.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 no-internal-gutter\"><div class=\"uncol style-light sticky-element sticky-sidebar\"  ><div class=\"uncoltable\" style=\"min-height: 500px;\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"empty-space empty-single\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div id=\"gallery-188319\" class=\"un-media-gallery isotope-system isotope-general-light grid-general-light\">\n\t\t\t\t\t\n\t\n\t<div class=\"isotope-wrapper grid-wrapper single-gutter\" >\n\t\t\t\t\t\t\t\t\t<div class=\"isotope-container isotope-layout style-masonry\" data-type=\"masonry\" data-layout=\"masonry\" data-lg=\"1000\" data-md=\"600\" data-sm=\"480\">\n<div class=\"tmb tmb-iso-w12 tmb-iso-h4 tmb-light tmb-overlay-middle tmb-overlay-text-left tmb-bordered tmb-id-81864  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.01;\"><\/div><\/div><div class=\"h6 title-scale object-size self-video fluid-object\" style=\"padding-top: 56.25%\"><div style=\"width: 640px;\" class=\"wp-video\"><video playsinline data-keepplaying class=\"wp-video-shortcode\" id=\"video-81820-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/03\/251203_Kleinanzeigen_BensMovienight_MASTER_16x9_15sec_WEB.mp4?_=1\" \/><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/03\/251203_Kleinanzeigen_BensMovienight_MASTER_16x9_15sec_WEB.mp4\">https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/03\/251203_Kleinanzeigen_BensMovienight_MASTER_16x9_15sec_WEB.mp4<\/a><\/video><\/div><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w12 tmb-iso-h4 tmb-light tmb-overlay-middle tmb-overlay-text-left tmb-bordered tmb-id-81865  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.01;\"><\/div><\/div><div class=\"h6 title-scale object-size self-video fluid-object\" style=\"padding-top: 56.25%\"><div style=\"width: 640px;\" class=\"wp-video\"><video playsinline data-keepplaying class=\"wp-video-shortcode\" id=\"video-81820-2\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/03\/251203_Kleinanzeigen_IngasFlathunt_MASTER_16x9_15sec_WEB.mp4?_=2\" \/><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/03\/251203_Kleinanzeigen_IngasFlathunt_MASTER_16x9_15sec_WEB.mp4\">https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/03\/251203_Kleinanzeigen_IngasFlathunt_MASTER_16x9_15sec_WEB.mp4<\/a><\/video><\/div><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w12 tmb-iso-h4 tmb-light tmb-overlay-middle tmb-overlay-text-left tmb-bordered tmb-id-81866  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.01;\"><\/div><\/div><div class=\"h6 title-scale object-size self-video fluid-object\" style=\"padding-top: 56.25%\"><div style=\"width: 640px;\" class=\"wp-video\"><video playsinline data-keepplaying class=\"wp-video-shortcode\" id=\"video-81820-3\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/03\/251203_Kleinanzeigen_LaurasRoom_MASTER_16x9_15sec_WEB.mp4?_=3\" \/><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/03\/251203_Kleinanzeigen_LaurasRoom_MASTER_16x9_15sec_WEB.mp4\">https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/03\/251203_Kleinanzeigen_LaurasRoom_MASTER_16x9_15sec_WEB.mp4<\/a><\/video><\/div><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\t\n\t\n<\/div>\n\n<div class=\"empty-space empty-single\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"un-media-gallery owl-carousel-wrapper\">\n\t\t\n\t\n\t<div class=\"owl-carousel-container owl-carousel-loading single-gutter\" >\n\t\t\t\t\t\t\t\t\t<div id=\"gallery-1883192\" class=\"owl-carousel owl-element owl-height-auto\" data-nav=\"true\" data-navmobile=\"true\" data-navskin=\"light\" data-navspeed=\"400\" data-autoplay=\"true\" data-timeout=\"3000\" data-stagepadding=\"0\" data-lg=\"1\" data-md=\"1\" data-sm=\"1\">\n<div class=\"tmb tmb-carousel tmb-iso-h4 tmb-light tmb-overlay-middle 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\/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-carousel tmb-iso-h4 tmb-light tmb-overlay-middle tmb-overlay-text-left tmb-image-anim-magnetic tmb-bordered tmb-id-81811  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 56.3%;\"><\/div><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/02\/251216_Kleinanzeigen_Motiv_Pflanze_16_9-scaled.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-1883192\" data-options=\"width:2560,height:1440,thumbnail: 'https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/02\/251216_Kleinanzeigen_Motiv_Pflanze_16_9-300x169.jpg'\" data-lb-index=\"1\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.01;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-81811\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/02\/251216_Kleinanzeigen_Motiv_Pflanze_16_9-scaled.jpg\" width=\"2560\" height=\"1440\" alt=\"\" srcset=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/02\/251216_Kleinanzeigen_Motiv_Pflanze_16_9-scaled.jpg 2560w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/02\/251216_Kleinanzeigen_Motiv_Pflanze_16_9-300x169.jpg 300w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/02\/251216_Kleinanzeigen_Motiv_Pflanze_16_9-1024x576.jpg 1024w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/02\/251216_Kleinanzeigen_Motiv_Pflanze_16_9-768x432.jpg 768w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/02\/251216_Kleinanzeigen_Motiv_Pflanze_16_9-1536x864.jpg 1536w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/02\/251216_Kleinanzeigen_Motiv_Pflanze_16_9-2048x1152.jpg 2048w, 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https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/02\/251216_Kleinanzeigen_Motiv_Kind_16_9-1536x864.jpg 1536w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/02\/251216_Kleinanzeigen_Motiv_Kind_16_9-2048x1152.jpg 2048w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/02\/251216_Kleinanzeigen_Motiv_Kind_16_9-18x10.jpg 18w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/02\/251216_Kleinanzeigen_Motiv_Kind_16_9-350x197.jpg 350w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-carousel tmb-iso-h4 tmb-light tmb-overlay-middle tmb-overlay-text-left tmb-image-anim-magnetic tmb-bordered tmb-id-81809  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 56.3%;\"><\/div><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/02\/251216_Kleinanzeigen_Motiv_Hunde_16_9-scaled.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-1883192\" data-options=\"width:2560,height:1440,thumbnail: 'https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/02\/251216_Kleinanzeigen_Motiv_Hunde_16_9-300x169.jpg'\" data-lb-index=\"3\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.01;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-81809\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/02\/251216_Kleinanzeigen_Motiv_Hunde_16_9-scaled.jpg\" width=\"2560\" height=\"1440\" alt=\"\" srcset=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/02\/251216_Kleinanzeigen_Motiv_Hunde_16_9-scaled.jpg 2560w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/02\/251216_Kleinanzeigen_Motiv_Hunde_16_9-300x169.jpg 300w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/02\/251216_Kleinanzeigen_Motiv_Hunde_16_9-1024x576.jpg 1024w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/02\/251216_Kleinanzeigen_Motiv_Hunde_16_9-768x432.jpg 768w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/02\/251216_Kleinanzeigen_Motiv_Hunde_16_9-1536x864.jpg 1536w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/02\/251216_Kleinanzeigen_Motiv_Hunde_16_9-2048x1152.jpg 2048w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/02\/251216_Kleinanzeigen_Motiv_Hunde_16_9-18x10.jpg 18w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2026\/02\/251216_Kleinanzeigen_Motiv_Hunde_16_9-350x197.jpg 350w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\t\n\t\n<\/div>\n\n<div class=\"empty-space empty-single\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Real Deals. Real People.<\/p>","protected":false},"author":1,"featured_media":81871,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"portfolio_category":[],"class_list":["post-81820","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/portfolio\/81820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/comments?post=81820"}],"version-history":[{"count":22,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/portfolio\/81820\/revisions"}],"predecessor-version":[{"id":81908,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/portfolio\/81820\/revisions\/81908"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/media\/81871"}],"wp:attachment":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/media?parent=81820"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/portfolio_category?post=81820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}