{"id":81251,"date":"2025-07-29T17:39:18","date_gmt":"2025-07-29T15:39:18","guid":{"rendered":"https:\/\/thegoodwins.de\/?post_type=portfolio&#038;p=81251"},"modified":"2025-10-06T09:53:02","modified_gmt":"2025-10-06T07:53:02","slug":"hemmungslos-trinkwasser","status":"publish","type":"portfolio","link":"https:\/\/thegoodwins.de\/en\/portfolio\/hemmungslos-trinkwasser","title":{"rendered":"Unrestrained drinking water"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row row-container onepage-section\" data-label=\"Intro\" data-name=\"intro\" id=\"row-unique-0\"><div class=\"row-background background-element\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-inner\" style=\"background-image: url(https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/EXTRA_Bottle_1080x108-2.jpg);background-repeat: no-repeat;background-position: center center;background-attachment: scroll;background-size: cover;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"row single-top-padding single-bottom-padding triple-h-padding full-width row-parent\" data-height-ratio=\"70\"><div class=\"wpb_row auto-height-device row-inner\"><div class=\"wpb_column pos-top pos-left align_center column_parent col-lg-12 triple-internal-gutter\"><div class=\"uncol style-spec style-dark\"  ><div class=\"uncoltable\" style=\"min-height: 280px;\"><div class=\"uncell\" ><div class=\"uncont no-block-padding col-custom-width\" style=\" max-width:804px;\" ><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-1\"><div class=\"row unequal col-no-gutter no-top-padding no-bottom-padding no-h-padding full-width row-parent\" data-height-ratio=\"full\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 half-internal-gutter\"><div class=\"uncol style-light sticky-element sticky-sidebar\"  ><div class=\"uncoltable\"><div class=\"uncell single-block-padding\" ><div class=\"column-background background-element\" style=\"opacity: 1;\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-inner\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-bg-overlay style-color-xsdn-bg\" style=\"opacity: 0.5;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"uncont\" style=\" max-width:504px;\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h2\" ><span>Unrestrained drinking water<\/span><\/h2><div><p><strong>Awareness campaign for tap water<\/strong><\/p>\n<p>The high consumption of bottled water in Germany causes immense amounts of plastic waste and CO2 emissions every year. Yet every household already has access to premium water without having to lug it around: tap water.<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><\/p>\n<h3>Our services:<\/h3>\n<p>To reduce inhibitions about tap water and encourage people to switch, we developed not only a humorous campaign, but also a completely new (fictional) premium water brand: \u201cRohrquell. Naturally wet.\u201d \u2013 a parody of other water brands.<\/p>\n<p>We developed the brand design, social media assets, and print motifs for the collaborative project between a tip: tap e.V., co2online, and the \u201cPuR\u201d project at TU Berlin.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 no-internal-gutter\"><div class=\"uncol style-light sticky-element sticky-sidebar\"  ><div class=\"uncoltable\" style=\"min-height: 500px;\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"empty-space empty-single\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div id=\"gallery-188319\" class=\"un-media-gallery isotope-system isotope-general-light grid-general-light\">\n\t\t\t\t\t\n\t\n\t<div class=\"isotope-wrapper grid-wrapper half-gutter\" >\n\t\t\t\t\t\t\t\t\t<div class=\"isotope-container isotope-layout style-metro\" data-type=\"metro\" data-layout=\"masonry\" data-lg=\"1000\" data-md=\"600\" data-sm=\"480\">\n<div class=\"tmb tmb-iso-w12 tmb-iso-h12 tmb-light tmb-overlay-middle tmb-overlay-text-left tmb-image-anim-magnetic tmb-bordered tmb-id-81279  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/Rohrquell_Motiv_Wolken_1080x1080.jpg\" data-active=\"1\" data-lbox=\"ilightbox_gallery-188319\" data-options=\"width:1080,height:1080,thumbnail: 'https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/Rohrquell_Motiv_Wolken_1080x1080-300x300.jpg'\" data-lb-index=\"0\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.01;\"><\/div><\/div><div class=\"t-background-cover\" style=\"background-image:url('https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/Rohrquell_Motiv_Wolken_1080x1080.jpg')\"><\/div><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w5 tmb-iso-h9 tmb-light tmb-overlay-middle tmb-overlay-text-left tmb-image-anim-magnetic tmb-bordered tmb-id-81281  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/Rohrquell_Wald_1080x1920.jpg\" data-active=\"1\" data-lbox=\"ilightbox_gallery-188319\" data-options=\"width:1080,height:1920,thumbnail: 'https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/Rohrquell_Wald_1080x1920-169x300.jpg'\" data-lb-index=\"1\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.01;\"><\/div><\/div><div class=\"t-background-cover\" style=\"background-image:url('https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/Rohrquell_Wald_1080x1920-uai-1066x1920.jpg')\"><\/div><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-middle tmb-overlay-text-left tmb-image-anim-magnetic tmb-bordered tmb-id-81283  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/Rohrquell_Merch_MockUp_Schlappen.jpg\" data-active=\"1\" data-lbox=\"ilightbox_gallery-188319\" data-options=\"width:2481,height:2481,thumbnail: 'https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/Rohrquell_Merch_MockUp_Schlappen-300x300.jpg'\" data-lb-index=\"2\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.01;\"><\/div><\/div><div class=\"t-background-cover\" style=\"background-image:url('https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/Rohrquell_Merch_MockUp_Schlappen.jpg')\"><\/div><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w3 tmb-iso-h3 tmb-light tmb-overlay-middle tmb-overlay-text-left tmb-image-anim-magnetic tmb-bordered tmb-id-81282  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/Rohrquell_Merch_MockUp_Cap.jpg\" data-active=\"1\" data-lbox=\"ilightbox_gallery-188319\" data-options=\"width:2048,height:2048,thumbnail: 'https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/Rohrquell_Merch_MockUp_Cap-300x300.jpg'\" data-lb-index=\"3\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.01;\"><\/div><\/div><div class=\"t-background-cover\" style=\"background-image:url('https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/Rohrquell_Merch_MockUp_Cap.jpg')\"><\/div><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w3 tmb-iso-h3 tmb-light tmb-overlay-middle tmb-overlay-text-left tmb-image-anim-magnetic tmb-bordered tmb-id-81284  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/Rohrquell_Merch-scaled.jpg\" data-active=\"1\" data-lbox=\"ilightbox_gallery-188319\" data-options=\"width:2560,height:2560,thumbnail: 'https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/Rohrquell_Merch-300x300.jpg'\" data-lb-index=\"4\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.01;\"><\/div><\/div><div class=\"t-background-cover\" style=\"background-image:url('https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/Rohrquell_Merch-scaled.jpg')\"><\/div><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w5 tmb-iso-h4 tmb-light tmb-overlay-middle tmb-overlay-text-left tmb-image-anim-magnetic tmb-bordered tmb-id-81285  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/Rohrquell_MockUp_Swimmingpool.jpg\" data-active=\"1\" data-lbox=\"ilightbox_gallery-188319\" data-options=\"width:1080,height:1080,thumbnail: 'https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/Rohrquell_MockUp_Swimmingpool-300x300.jpg'\" data-lb-index=\"5\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.01;\"><\/div><\/div><div class=\"t-background-cover\" style=\"background-image:url('https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/Rohrquell_MockUp_Swimmingpool-uai-1080x864.jpg')\"><\/div><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\t\n\t\n<\/div>\n\n<div class=\"empty-space empty-single\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Rohrquell. Naturally wet.<\/p>","protected":false},"author":1,"featured_media":81279,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"portfolio_category":[],"class_list":["post-81251","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/portfolio\/81251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/comments?post=81251"}],"version-history":[{"count":0,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/portfolio\/81251\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/media\/81279"}],"wp:attachment":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/media?parent=81251"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/portfolio_category?post=81251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}