{"id":81215,"date":"2025-07-29T16:04:19","date_gmt":"2025-07-29T14:04:19","guid":{"rendered":"https:\/\/thegoodwins.de\/?post_type=portfolio&#038;p=81215"},"modified":"2025-10-09T16:13:13","modified_gmt":"2025-10-09T14:13:13","slug":"mvv-energie","status":"publish","type":"portfolio","link":"https:\/\/thegoodwins.de\/en\/portfolio\/mvv-energie","title":{"rendered":"MVV Energy"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row row-container onepage-section mobile-hidden\" data-label=\"Intro\" data-name=\"intro\" id=\"row-unique-0\"><div class=\"row-background background-element\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-inner\" style=\"background-image: url(https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/MVV_TGW_Website3.jpg);background-repeat: no-repeat;background-position: right center;background-attachment: scroll;background-size: cover;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"row single-top-padding single-bottom-padding triple-h-padding full-width row-parent\" data-height-ratio=\"70\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-left align_center column_parent col-lg-12 triple-internal-gutter\"><div class=\"uncol style-spec style-dark\"  ><div class=\"uncoltable\" style=\"min-height: 280px;\"><div class=\"uncell\" ><div class=\"uncont no-block-padding col-custom-width\" style=\" max-width:804px;\" ><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container onepage-section desktop-hidden tablet-hidden\" data-label=\"Intro\" data-name=\"intro\" id=\"row-unique-1\"><div class=\"row-background background-element\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-inner\" style=\"background-image: url(https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/MVV_MOBIL.jpg);background-repeat: no-repeat;background-position: center center;background-attachment: scroll;background-size: cover;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"row single-top-padding single-bottom-padding triple-h-padding full-width row-parent\" data-height-ratio=\"70\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-left align_center column_parent col-lg-12 triple-internal-gutter\"><div class=\"uncol style-spec style-dark\"  ><div class=\"uncoltable\" style=\"min-height: 280px;\"><div class=\"uncell\" ><div class=\"uncont no-block-padding col-custom-width\" style=\" max-width:804px;\" ><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-2\"><div class=\"row unequal col-no-gutter no-top-padding no-bottom-padding no-h-padding full-width row-parent\" data-height-ratio=\"full\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 half-internal-gutter\"><div class=\"uncol style-light sticky-element sticky-sidebar\"  ><div class=\"uncoltable\"><div class=\"uncell single-block-padding\" ><div class=\"column-background background-element\" style=\"opacity: 1;\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-inner\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-bg-overlay style-color-xsdn-bg\" style=\"opacity: 0.5;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"uncont\" style=\" max-width:504px;\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h2\" ><span>MVV Energy<\/span><\/h2><div><p><strong>Inspire with energy<\/strong><\/p>\n<p>In a highly competitive environment \u2013 and in the midst of an energy crisis \u2013 MVV Energie faced the challenge of building an appealing brand that would also stand out from the competition. In addition to optimal B2C positioning, this required a suitable concept that would communicate MVV's services to the target group in the best possible way.<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><\/p>\n<h3>Our services:<\/h3>\n<p>Development of a relevant, credible, differentiated, and forward-looking B2C positioning\u2014as well as the formulation of relevant strategic messages for each business and product area. And based on this: the development and implementation of a tailor-made communication concept and concrete campaigns.<\/p>\n<\/div><div class=\"uncode_text_column\" ><\/p>\n<h3>The Result:<\/h3>\n<p>Consistent, distinctive, and long-lasting all-round communication for the MVV brand, based on clear communication guidelines and applicable to all products and occasions.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 no-internal-gutter\"><div class=\"uncol style-light sticky-element sticky-sidebar\"  ><div class=\"uncoltable\" style=\"min-height: 500px;\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"empty-space empty-single\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-81240\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/240925_MVV_Neukunden_210x210_Broschuere_Auflage2_51L_RZ.jpg\" width=\"595\" height=\"595\" alt=\"\" srcset=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/240925_MVV_Neukunden_210x210_Broschuere_Auflage2_51L_RZ.jpg 595w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/240925_MVV_Neukunden_210x210_Broschuere_Auflage2_51L_RZ-300x300.jpg 300w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/240925_MVV_Neukunden_210x210_Broschuere_Auflage2_51L_RZ-150x150.jpg 150w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/240925_MVV_Neukunden_210x210_Broschuere_Auflage2_51L_RZ-12x12.jpg 12w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/240925_MVV_Neukunden_210x210_Broschuere_Auflage2_51L_RZ-350x350.jpg 350w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/240925_MVV_Neukunden_210x210_Broschuere_Auflage2_51L_RZ-348x348.jpg 348w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"empty-space empty-single\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div id=\"gallery-188319\" class=\"un-media-gallery isotope-system isotope-general-light grid-general-light\">\n\t\t\t\t\t\n\t\n\t<div class=\"isotope-wrapper grid-wrapper single-gutter\" >\n\t\t\t\t\t\t\t\t\t<div class=\"isotope-container isotope-layout style-masonry\" data-type=\"masonry\" data-layout=\"masonry\" data-lg=\"1000\" data-md=\"600\" data-sm=\"480\">\n<div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-middle tmb-overlay-text-left tmb-image-anim-magnetic tmb-bordered tmb-id-81242  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 70.8%;\"><\/div><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/MVV_WW-2024_3xMotiv_594x420_1zu6_18-1_39L300_01-Seker_x3_mandel-scaled.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-188319\" data-options=\"width:2560,height:1813,thumbnail: 'https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/MVV_WW-2024_3xMotiv_594x420_1zu6_18-1_39L300_01-Seker_x3_mandel-300x212.jpg'\" data-lb-index=\"0\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.01;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-81242\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/MVV_WW-2024_3xMotiv_594x420_1zu6_18-1_39L300_01-Seker_x3_mandel-scaled.jpg\" width=\"2560\" height=\"1813\" alt=\"\" srcset=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/MVV_WW-2024_3xMotiv_594x420_1zu6_18-1_39L300_01-Seker_x3_mandel-scaled.jpg 2560w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/MVV_WW-2024_3xMotiv_594x420_1zu6_18-1_39L300_01-Seker_x3_mandel-300x212.jpg 300w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/MVV_WW-2024_3xMotiv_594x420_1zu6_18-1_39L300_01-Seker_x3_mandel-1024x725.jpg 1024w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/MVV_WW-2024_3xMotiv_594x420_1zu6_18-1_39L300_01-Seker_x3_mandel-768x544.jpg 768w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/MVV_WW-2024_3xMotiv_594x420_1zu6_18-1_39L300_01-Seker_x3_mandel-1536x1088.jpg 1536w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/MVV_WW-2024_3xMotiv_594x420_1zu6_18-1_39L300_01-Seker_x3_mandel-2048x1450.jpg 2048w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/MVV_WW-2024_3xMotiv_594x420_1zu6_18-1_39L300_01-Seker_x3_mandel-18x12.jpg 18w, 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https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/MVV_WW-2024_3xMotiv_594x420_1zu6_18-1_39L300_01-Seker_x3_wiegand-768x544.jpg 768w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/MVV_WW-2024_3xMotiv_594x420_1zu6_18-1_39L300_01-Seker_x3_wiegand-1536x1088.jpg 1536w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/MVV_WW-2024_3xMotiv_594x420_1zu6_18-1_39L300_01-Seker_x3_wiegand-2048x1450.jpg 2048w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/MVV_WW-2024_3xMotiv_594x420_1zu6_18-1_39L300_01-Seker_x3_wiegand-18x12.jpg 18w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/MVV_WW-2024_3xMotiv_594x420_1zu6_18-1_39L300_01-Seker_x3_wiegand-350x248.jpg 350w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-middle tmb-overlay-text-left tmb-image-anim-magnetic tmb-bordered tmb-id-81241  tmb-media-first tmb-media-last 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https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/MVV_WW-2024_3xMotiv_594x420_1zu6_18-1_39L300_01-Seker_x3_heimrich-18x12.jpg 18w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/MVV_WW-2024_3xMotiv_594x420_1zu6_18-1_39L300_01-Seker_x3_heimrich-350x248.jpg 350w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-middle tmb-overlay-text-left tmb-image-anim-magnetic tmb-bordered tmb-id-81350  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 70.8%;\"><\/div><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/ANSICHT_MVV_WW-2024_4xMotiv_594x420_1zu6_18-1_39L-1.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-188319\" data-options=\"width:2000,height:1416,thumbnail: 'https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/ANSICHT_MVV_WW-2024_4xMotiv_594x420_1zu6_18-1_39L-1-300x212.jpg'\" data-lb-index=\"3\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.01;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-81350\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/ANSICHT_MVV_WW-2024_4xMotiv_594x420_1zu6_18-1_39L-1.jpg\" width=\"2000\" height=\"1416\" alt=\"\" srcset=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/ANSICHT_MVV_WW-2024_4xMotiv_594x420_1zu6_18-1_39L-1.jpg 2000w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/ANSICHT_MVV_WW-2024_4xMotiv_594x420_1zu6_18-1_39L-1-300x212.jpg 300w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/ANSICHT_MVV_WW-2024_4xMotiv_594x420_1zu6_18-1_39L-1-1024x725.jpg 1024w, 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