{"id":81179,"date":"2025-07-28T13:37:31","date_gmt":"2025-07-28T11:37:31","guid":{"rendered":"https:\/\/thegoodwins.de\/?post_type=portfolio&#038;p=81179"},"modified":"2025-10-09T15:40:27","modified_gmt":"2025-10-09T13:40:27","slug":"rossmann","status":"publish","type":"portfolio","link":"https:\/\/thegoodwins.de\/en\/portfolio\/rossmann","title":{"rendered":"Rossmann"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row row-container onepage-section\" data-label=\"Intro\" data-name=\"intro\" id=\"row-unique-0\"><div class=\"row-background background-element\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-inner\" style=\"background-image: url(https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/header.jpg);background-repeat: no-repeat;background-position: center center;background-attachment: scroll;background-size: cover;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"row single-top-padding single-bottom-padding triple-h-padding full-width row-parent\" data-height-ratio=\"70\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-left align_center column_parent col-lg-12 triple-internal-gutter\"><div class=\"uncol style-spec style-dark\"  ><div class=\"uncoltable\" style=\"min-height: 280px;\"><div class=\"uncell\" ><div class=\"uncont no-block-padding col-custom-width\" style=\" max-width:804px;\" ><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-1\"><div class=\"row unequal col-no-gutter no-top-padding no-bottom-padding no-h-padding full-width row-parent\" data-height-ratio=\"full\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 half-internal-gutter\"><div class=\"uncol style-light sticky-element sticky-sidebar\"  ><div class=\"uncoltable\"><div class=\"uncell single-block-padding\" ><div class=\"column-background background-element\" style=\"opacity: 1;\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-inner\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-bg-overlay style-color-xsdn-bg\" style=\"opacity: 0.5;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"uncont\" style=\" max-width:504px;\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h2\" ><span>Rossmann<\/span><\/h2><div><p><strong>Plastic is not rubbish.<\/strong><\/p>\n<p>For Global Recycling Day, Rossmann launched an eye-catching campaign with us to show that plastic is worth more than you think - if you handle it correctly. The aim was to initiate a rethink in the use of plastics and to make it clear that recycling is a central component of sustainable action.<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><\/p>\n<h3>Our services:<\/h3>\n<p>Together with Rossmann, we developed an integrated awareness campaign that presents the topic of recycling in an emotional, visible and debatable way. At the center is the provocative message <strong>\u201ePlastic is not rubbish!\u201c<\/strong>.<\/p>\n<p>To illustrate this, we turned plastic into gold, and the yellow garbage cans intended for this purpose into golden garbage cans. The centerpiece of the campaign was a hero video featuring TikTok creator Levi Penell, who swaps yellow garbage cans for gold overnight.<br \/>\nThe campaign underlines the fact that plastics are not automatically waste, but a valuable resource - which we must recognize as such in order to promote a more conscious and sustainable use of plastic.<br \/>\nAll accompanied by advertorials and a landing page with further information on the topic. This made recycling tangible and rethought plastic as a recyclable material.<br \/>\nThe campaign was rolled out across all media - with social media content, PR activation, editorial coverage and print ads.<\/p>\n<\/div><div class=\"uncode_text_column\" ><\/p>\n<h3>The Result:<\/h3>\n<p>The campaign reached millions, raised awareness of plastic avoidance and recycling and strengthened Rossmann's position as a responsible company with ambitious sustainability goals. With recurring content and various media peaks, the campaign ran for several weeks and effectively brought the topic of the circular economy into the social discourse time and again.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 no-internal-gutter\"><div class=\"uncol style-light sticky-element sticky-sidebar\"  ><div class=\"uncoltable\" style=\"min-height: 500px;\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"empty-space empty-single\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-81190\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/ROS_Tube_16_9.jpg\" width=\"2500\" height=\"1406\" alt=\"\" srcset=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/ROS_Tube_16_9.jpg 2500w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/ROS_Tube_16_9-300x169.jpg 300w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/ROS_Tube_16_9-1024x576.jpg 1024w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/ROS_Tube_16_9-768x432.jpg 768w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/ROS_Tube_16_9-1536x864.jpg 1536w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/ROS_Tube_16_9-2048x1152.jpg 2048w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/ROS_Tube_16_9-18x10.jpg 18w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/ROS_Tube_16_9-350x197.jpg 350w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"empty-space empty-single\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div id=\"gallery-188319\" class=\"un-media-gallery isotope-system isotope-general-light grid-general-light\">\n\t\t\t\t\t\n\t\n\t<div class=\"isotope-wrapper grid-wrapper single-gutter\" >\n\t\t\t\t\t\t\t\t\t<div class=\"isotope-container isotope-layout style-masonry\" data-type=\"masonry\" data-layout=\"masonry\" data-lg=\"1000\" data-md=\"600\" data-sm=\"480\">\n<div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-middle tmb-overlay-text-left tmb-image-anim-magnetic tmb-bordered tmb-id-81193  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 100%;\"><\/div><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/250403_Rossmann_Duschgel_Meta.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-188319\" data-options=\"width:1080,height:1080,thumbnail: 'https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/250403_Rossmann_Duschgel_Meta-300x300.jpg'\" data-lb-index=\"0\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.01;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-81193\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/250403_Rossmann_Duschgel_Meta.jpg\" width=\"1080\" height=\"1080\" alt=\"\" srcset=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/250403_Rossmann_Duschgel_Meta.jpg 1080w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/250403_Rossmann_Duschgel_Meta-300x300.jpg 300w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/250403_Rossmann_Duschgel_Meta-1024x1024.jpg 1024w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/250403_Rossmann_Duschgel_Meta-150x150.jpg 150w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/250403_Rossmann_Duschgel_Meta-768x768.jpg 768w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/250403_Rossmann_Duschgel_Meta-12x12.jpg 12w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/250403_Rossmann_Duschgel_Meta-350x350.jpg 350w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/250403_Rossmann_Duschgel_Meta-348x348.jpg 348w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-middle tmb-overlay-text-left tmb-image-anim-magnetic tmb-bordered tmb-id-81194  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 100%;\"><\/div><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/250408_Rossmann_Spruehflasche_Meta.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-188319\" data-options=\"width:1080,height:1080,thumbnail: 'https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/250408_Rossmann_Spruehflasche_Meta-300x300.jpg'\" data-lb-index=\"1\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.01;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-81194\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/250408_Rossmann_Spruehflasche_Meta.jpg\" width=\"1080\" height=\"1080\" alt=\"\" srcset=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/250408_Rossmann_Spruehflasche_Meta.jpg 1080w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/250408_Rossmann_Spruehflasche_Meta-300x300.jpg 300w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/250408_Rossmann_Spruehflasche_Meta-1024x1024.jpg 1024w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/250408_Rossmann_Spruehflasche_Meta-150x150.jpg 150w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/250408_Rossmann_Spruehflasche_Meta-768x768.jpg 768w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/250408_Rossmann_Spruehflasche_Meta-12x12.jpg 12w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/250408_Rossmann_Spruehflasche_Meta-350x350.jpg 350w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/250408_Rossmann_Spruehflasche_Meta-348x348.jpg 348w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-middle tmb-overlay-text-left tmb-image-anim-magnetic tmb-bordered tmb-id-81195  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 100%;\"><\/div><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/ROS_1_1_vor-Filiale_v2.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-188319\" data-options=\"width:1080,height:1080,thumbnail: 'https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/ROS_1_1_vor-Filiale_v2-300x300.jpg'\" data-lb-index=\"2\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.01;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-81195\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/ROS_1_1_vor-Filiale_v2.jpg\" width=\"1080\" height=\"1080\" alt=\"\" srcset=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/ROS_1_1_vor-Filiale_v2.jpg 1080w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/ROS_1_1_vor-Filiale_v2-300x300.jpg 300w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/ROS_1_1_vor-Filiale_v2-1024x1024.jpg 1024w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/ROS_1_1_vor-Filiale_v2-150x150.jpg 150w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/ROS_1_1_vor-Filiale_v2-768x768.jpg 768w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/ROS_1_1_vor-Filiale_v2-12x12.jpg 12w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/ROS_1_1_vor-Filiale_v2-350x350.jpg 350w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/ROS_1_1_vor-Filiale_v2-348x348.jpg 348w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-middle tmb-overlay-text-left tmb-image-anim-magnetic tmb-bordered tmb-id-81196  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 100%;\"><\/div><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/Rossmann-Still.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-188319\" data-options=\"width:1080,height:1080,thumbnail: 'https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/Rossmann-Still-300x300.jpg'\" data-lb-index=\"3\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.01;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-81196\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/Rossmann-Still.jpg\" width=\"1080\" height=\"1080\" alt=\"\" srcset=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/Rossmann-Still.jpg 1080w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/Rossmann-Still-300x300.jpg 300w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/Rossmann-Still-1024x1024.jpg 1024w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/Rossmann-Still-150x150.jpg 150w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/Rossmann-Still-768x768.jpg 768w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/Rossmann-Still-12x12.jpg 12w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/Rossmann-Still-350x350.jpg 350w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/Rossmann-Still-348x348.jpg 348w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\t\n\t\n<\/div>\n\n<div class=\"empty-space empty-single\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-2\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h2\" ><span>PR-Stunt<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"h3 object-size self-video fluid-object\" style=\"padding-top: 56.24%\"><div style=\"width: 640px;\" class=\"wp-video\"><video playsinline data-keepplaying class=\"wp-video-shortcode\" id=\"video-81179-1\" width=\"640\" height=\"360\" poster=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/Bildschirmfoto-2025-07-28-um-13.29.25-scaled.jpg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/ROSSMANN_MAIN-MOVIE_16x9_90sec_1.mp4?_=1\"><\/source><a href=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/ROSSMANN_MAIN-MOVIE_16x9_90sec_1.mp4\">https:\/\/thegoodwins.de\/wp-content\/uploads\/2025\/07\/ROSSMANN_MAIN-MOVIE_16x9_90sec_1.mp4<\/a><\/video><\/div><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-2\" data-row=\"script-row-unique-2\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-2\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Plastic is not rubbish<\/p>","protected":false},"author":1,"featured_media":81189,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"portfolio_category":[],"class_list":["post-81179","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/portfolio\/81179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/comments?post=81179"}],"version-history":[{"count":1,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/portfolio\/81179\/revisions"}],"predecessor-version":[{"id":81528,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/portfolio\/81179\/revisions\/81528"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/media\/81189"}],"wp:attachment":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/media?parent=81179"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/portfolio_category?post=81179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}