{"id":75844,"date":"2021-06-14T09:05:48","date_gmt":"2021-06-14T07:05:48","guid":{"rendered":"https:\/\/thegoodwins.de\/?post_type=portfolio&#038;p=75844"},"modified":"2023-05-15T23:36:26","modified_gmt":"2023-05-15T21:36:26","slug":"blackroll","status":"publish","type":"portfolio","link":"https:\/\/thegoodwins.de\/en\/portfolio\/blackroll","title":{"rendered":"Blackroll"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-xsdn-bg row-container\" id=\"row-unique-0\"><div class=\"row unequal col-no-gutter no-top-padding no-bottom-padding no-h-padding full-width row-parent\" data-height-ratio=\"full\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 half-internal-gutter\"><div class=\"uncol style-light sticky-element sticky-sidebar\"  ><div class=\"uncoltable\"><div class=\"uncell single-block-padding\" ><div class=\"column-background background-element\" style=\"opacity: 1;\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-inner\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-bg-overlay style-color-xsdn-bg\" style=\"opacity: 0.5;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"uncont\" style=\" max-width:504px;\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><\/p>\n<h1>Blackroll<\/h1>\n<div ><p><strong>Positioning and branding of a lifestyle brand<br \/>\n<\/strong><\/p>\n<p>BLACKROLL is known and established as a pioneer of fascial rollers with high level of medical expertise. However, the brand has since evolved into a holistic regeneration expert with a much broader product portfolio and target group profile. It was time to modernise the brand: away from a sterile medical supply store brand to a lifestyle brand that appeals to broad target groups from performance sports to well-being.<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><\/p>\n<h3>Our services:<\/h3>\n<p><strong>Brand development, brand design, brand book<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Execution of segmentation study<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Development of a differentiating brand strategy and the brand attitude \u201cEverything is a circle\u201d\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Further development and modernization of the brand identity: tone of voice, visual language, color codes, typography, illustrations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Development of a brand guideline to regulate all applications in brand and product communication<\/span><\/li>\n<\/ul>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 no-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\" style=\"min-height: 500px;\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"empty-space empty-single\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-79273\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2021\/06\/image.gif\" width=\"500\" height=\"281\" alt=\"\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"empty-space empty-single\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div id=\"gallery-170918\" class=\"un-media-gallery isotope-system isotope-general-light grid-general-light\">\n\t\t\t\t\t\n\t\n\t<div class=\"isotope-wrapper grid-wrapper single-gutter\" >\n\t\t\t\t\t\t\t\t\t<div class=\"isotope-container isotope-layout style-masonry\" data-type=\"masonry\" data-layout=\"cellsByRow\" data-lg=\"1000\" data-md=\"600\" data-sm=\"480\">\n<div class=\"tmb tmb-iso-w12 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-75880  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 212.4%;\"><\/div><a  class=\"inactive-link pushed\" data-lb-index=\"0\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-75880\" src=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2021\/06\/1-21.jpg\" width=\"904\" height=\"1920\" alt=\"\" srcset=\"https:\/\/thegoodwins.de\/wp-content\/uploads\/2021\/06\/1-21.jpg 904w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2021\/06\/1-21-141x300.jpg 141w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2021\/06\/1-21-482x1024.jpg 482w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2021\/06\/1-21-768x1632.jpg 768w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2021\/06\/1-21-723x1536.jpg 723w, https:\/\/thegoodwins.de\/wp-content\/uploads\/2021\/06\/1-21-6x12.jpg 6w\" sizes=\"(max-width: 904px) 100vw, 904px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\t\n\t\n<\/div>\n\n<\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Everything is a circle<\/p>","protected":false},"author":1,"featured_media":79416,"parent":0,"menu_order":8,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"portfolio_category":[21],"class_list":["post-75844","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-adv"],"_links":{"self":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/portfolio\/75844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/comments?post=75844"}],"version-history":[{"count":0,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/portfolio\/75844\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/media\/79416"}],"wp:attachment":[{"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/media?parent=75844"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/thegoodwins.de\/en\/wp-json\/wp\/v2\/portfolio_category?post=75844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}