{"id":75509,"date":"2021-06-11T22:35:50","date_gmt":"2021-06-11T20:35:50","guid":{"rendered":"https:\/\/thegoodwins.de\/?page_id=75509"},"modified":"2023-03-24T09:21:21","modified_gmt":"2023-03-24T08:21:21","slug":"kommunikation","status":"publish","type":"page","link":"https:\/\/thegoodwins.de\/en\/kommunikation","title":{"rendered":"Communication"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row row-letaral section-lateral row-horizontal-display overflow-hidden shape-bg additions has-bg need-focus style-color-210407-bg vc_custom_1623747186808 row-container\" style=\"margin-bottom: -10px ;\" id=\"row-unique-0\"><div class=\"row unequal single-top-padding single-bottom-padding single-h-padding limit-width row-parent\" data-height-ratio=\"3\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-center align_center column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><\/p>\n<p style=\"text-align: left;\">Even the best products and projects need excellent strategy and creation to become successful. \nThis is the only way to win people's attention and hearts. It\u2019s how brands become unique and great.<\/p>\n<h3 style=\"text-align: left;\">In detail, we offer the following services:<\/h3>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row inverted-device-order has-bg need-focus style-color-xsdn-bg row-container tablet-hidden mobile-hidden\" id=\"row-unique-1\"><div class=\"row col-double-gutter single-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row auto-height-device row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-4 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><div class=\"font-129920 fontsize-772192 font-weight-900 text-color-jevc-color\" ><span>Research<\/span><\/div><div class=\"text-top-reduced\"><p>i.a. pre- &amp; post-testing, user panels, qualitative consumer interviews, trend and market research<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><div class=\"font-129920 fontsize-772192 font-weight-900 text-color-jevc-color\" ><span>Brand Innovation<\/span><\/div><div class=\"text-top-reduced\"><p>i.a. portfolio strategy, innovation strategy, product &amp; service development<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap mobile-hidden\"><div class=\"heading-text el-text\" ><div class=\"font-129920 fontsize-772192 font-weight-900 text-color-jevc-color\" ><span>Strategy<\/span><\/div><div class=\"text-top-reduced\"><p>i.a. brand strategy, creative planning, customer journey planning<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><div class=\"font-129920 fontsize-772192 font-weight-900 text-color-jevc-color\" ><span>Design<\/span><\/div><div class=\"text-top-reduced\"><p>i.a. corporate &amp; brand Identity, packaging design, web &amp; app design<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-4 col-md-16 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><div class=\"font-129920 fontsize-772192 font-weight-900 text-color-jevc-color\" ><span>Integrated Communication<\/span><\/div><div class=\"text-top-reduced\"><p>i.a. full funnel marketing, image campaigns, product campaigns<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><div class=\"font-129920 fontsize-772192 font-weight-900 text-color-jevc-color\" ><span>Digital \/ Display Advertising<\/span><\/div><div class=\"text-top-reduced\"><p>i.a. video concept, DOOH, ads, online banners<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><div class=\"font-129920 fontsize-772192 font-weight-900 text-color-jevc-color\" ><span>Public Relations<\/span><\/div><div><p>i.a. PR &amp; influencer strategy, PR stunts<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><div class=\"font-129920 fontsize-772192 font-weight-900 text-color-jevc-color\" ><span>Activations<\/span><\/div><div><p>i.a. promotions, sales campaigns, product activations, experiential<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-4 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><div class=\"font-129920 fontsize-772192 font-weight-900 text-color-jevc-color\" ><span>UX\/UI<\/span><\/div><div class=\"text-top-reduced\"><p>i.a. user research, UX\/UI design, SEO, content creation, A\/B testing<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><div class=\"font-129920 fontsize-772192 font-weight-900 text-color-jevc-color\" ><span>Performance Marketing<\/span><\/div><div class=\"text-top-reduced\"><p>i.a. SEA, CRM marketing, growth marketing\ndisplay &amp; social advertising<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><div class=\"font-129920 fontsize-772192 font-weight-900 text-color-jevc-color\" ><span>Social &#038; Content Strategy<\/span><\/div><div class=\"text-top-reduced\"><p>i.a. platform strategy, editorial planning, community management, content formats<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><div class=\"font-129920 fontsize-772192 font-weight-900 text-color-jevc-color\" ><span>Green Media Consulting<\/span><\/div><div class=\"text-top-reduced\"><p>u.a. media strategy &amp; planning focused on reduction of emissions<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row inverted-device-order has-bg need-focus style-color-xsdn-bg row-container desktop-hidden\" id=\"row-unique-2\"><div class=\"row unequal col-double-gutter one-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row auto-height-device row-inner\"><div class=\"wpb_column pos-middle pos-center align_left column_parent col-lg-8 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><div class=\"font-129920 fontsize-772192 font-weight-900 text-color-jevc-color\" ><span>Research<\/span><\/div><div class=\"text-top-reduced\"><p>i.a. pre- &amp; post-testing, user panels, qualitative consumer interviews, trend and market research<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><div class=\"font-129920 fontsize-772192 font-weight-900 text-color-jevc-color\" ><span>Brand Innovation<\/span><\/div><div class=\"text-top-reduced\"><p>i.a. portfolio strategy, innovation strategy, product &amp; service development<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap mobile-hidden\"><div class=\"heading-text el-text\" ><div class=\"font-129920 fontsize-772192 font-weight-900 text-color-jevc-color\" ><span>Strategy<\/span><\/div><div class=\"text-top-reduced\"><p>i.a. brand strategy, creative planning, customer journey planning<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><div class=\"font-129920 fontsize-772192 font-weight-900 text-color-jevc-color\" ><span>Design<\/span><\/div><div class=\"text-top-reduced\"><p>i.a. corporate &amp; brand Identity, packaging design, web &amp; app design<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><div class=\"font-129920 fontsize-772192 font-weight-900 text-color-jevc-color\" ><span>Integrated Communication<\/span><\/div><div class=\"text-top-reduced\"><p>i.a. full funnel marketing, image campaigns, product campaigns<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><div class=\"font-129920 fontsize-772192 font-weight-900 text-color-jevc-color\" ><span>Digital \/ Display Advertising<\/span><\/div><div class=\"text-top-reduced\"><p>i.a. video concept, DOOH, ads, online banners<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><div class=\"font-129920 fontsize-772192 font-weight-900 text-color-jevc-color\" ><span>Public Relations<\/span><\/div><div><p>i.a. PR &amp; influencer strategy, PR stunts<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><div class=\"font-129920 fontsize-772192 font-weight-900 text-color-jevc-color\" ><span>Activations<\/span><\/div><div><p>i.a. promotions, sales campaigns, product activations, experiential<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><div class=\"font-129920 fontsize-772192 font-weight-900 text-color-jevc-color\" ><span>UX\/UI<\/span><\/div><div class=\"text-top-reduced\"><p>i.a. user research, UX\/UI design, SEO, content creation, A\/B testing<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><div class=\"font-129920 fontsize-772192 font-weight-900 text-color-jevc-color\" ><span>Performance Marketing<\/span><\/div><div class=\"text-top-reduced\"><p>i.a. SEA, CRM marketing, growth marketing\ndisplay &amp; social advertising<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><div class=\"font-129920 fontsize-772192 font-weight-900 text-color-jevc-color\" ><span>Social &#038; Content Strategy<\/span><\/div><div class=\"text-top-reduced\"><p>i.a. platform strategy, editorial planning, community management, content formats<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><div class=\"font-129920 fontsize-772192 font-weight-900 text-color-jevc-color\" ><span>Green Media Consulting<\/span><\/div><div class=\"text-top-reduced\"><p>u.a. media strategy &amp; planning focused on reduction of emissions<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-4 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-2\" data-row=\"script-row-unique-2\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-2\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row has-bg need-focus style-color-210407-bg row-container\" id=\"row-unique-3\"><div class=\"row col-half-gutter double-top-padding one-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-3\" data-row=\"script-row-unique-3\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-3\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container mobile-hidden\" id=\"row-unique-4\"><div class=\"row-background background-element\" style=\"opacity: 1;\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-inner\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-bg-overlay style-color-vyce-bg\" style=\"opacity: 0.8;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"row single-top-padding single-bottom-padding single-h-padding limit-width row-parent\" data-height-ratio=\"15\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-center align_center column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-spec style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p><a class=\"pink-button-h1\" style=\"color: #000000;\" href=\"https:\/\/thegoodwins.de\/#kontakt\"><span style=\"color: #000000;\">How can we help?<\/span><\/a><\/p>\n<\/div><div class=\"empty-space empty-half\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-4\" data-row=\"script-row-unique-4\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-4\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Selbst die besten Produkte und Projekte brauchen hervorragende Strategien und Kreation, um erfolgreich zu werden. 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