via sf New Business
Berlin-based startup Grover offers a sustainable alternative to the electronics buying frenzy. On their platform, interested parties can rent a laptop, camera, VR goggles and other technology for as long as it is really needed. The concept is said to be not only cheaper, but also more sustainable. Having expanded to Austria, the Netherlands and, most recently, Spain, Grover is now promoting renting with an international campaign. It is supported by the Berlin agency The Goodwins. They have been working together since last year and have already jointly developed a strategic brand evolution and a comprehensive rebranding.
With the new campaign, Grover and The Goodwins are now putting the personal benefits of technology above mere status value. It shows: It’s not owning the latest technology that makes people happy - but what they can experience with it. In this way, Grover wants to turn its customers into proud tenants. The campaign includes several films that run on social media and TV, and are flanked by a broad-based OOH flight. The production Markenfilm implemented the film, directed by the French duo Julien et Quentin. MassiveMusic Berlin contributed the music, and infected was responsible for post-production.
Mirko Stolz, co-founder and creative director of The Goodwins, explains:
“The campaign shows how we imagine communication for meaningful, sustainable offers: entertaining, attractive, convincing. So that as many people as possible join in - and in this case become proud tenants.”