THIS IS HOW THE GOODWINS ADVERTISESFOR BAYERISCHE VERSICHERUNG

The Green Deal makes sustainable business practices mandatory for all companies. The insurance group die Bayerische obviously takes this obligation seriously and has developed the new brand Pangaea and with it a new sustainable financial product. The Munich-based company has enlisted the help of The Goodwins from Berlin as the agency for the launch advertising. An agency that is committed to “making the good successful.” Founded in 2018, the agency's reputation apparently already precedes it, because Bayerische entrusted it with the job without a pitch - “the new client specifically chose our sustainability expertise,” it says when asked by MEEDIA.

At the center of the newly developed “There is no Rente B” campaign, which was launched in October, is the insurance company's Pangaea Life basic pension. The financial product enables private individuals to “save taxes this year, guaranteed to be climate-friendly.” Climate-friendly, because the fund on which the insurance is based invests exclusively in European wind farms, hydroelectric power plants and photovoltaic systems.

The campaign starts with trade advertisements, social media measures, online banners, direct mailings (Media: KDM - Kontor Digital Media, Hamburg) and is intended to reach a financially strong clientele by the end of the year, who want to reduce their tax burden - in a “sensible” way.

Joachim Zech, Head of Marketing at the Bayerische Insurance Group: "With the Pangaea Life basic pension, we offer a combination of consistent sustainability, Tax benefits and returns, a unique product on the insurance market. And with one hundred percent transparency: because with Pangaea Life, customers know exactly which specific, sustainable tangible assets their contributions are helping to create. “The 'There is no Pension B' campaign illustrates the uniqueness of our product in an impressive way.”

Tim Stuebane, Partner Creation The Goodwins: “The 'There is no Pension B' campaign conveys the urgent need to act - both environmentally and fiscally. It also highlights the uniqueness of the financial product, which benefits people and the environment alike.”

At The Goodwins, 25 employees work for companies such as Deutsche Telekom, Ebay Kleinanzeigen, Stihl, Grover, SMA, Fischer Fastenigungen and "nebenan.de." Most recently, the agency strengthened itself with ex-Saatchi man Bernd Meyer as its fifth managing director.