Telekom

The Internet is increasingly being misused to divide people from one another, to exclude them or to deliberately humiliate them. While politicians watch powerlessly, the digital space all too often degenerates into a place of hate speech and cyberbullying. Yet many underestimate the danger – especially young people.

Our services:

Campaign concept, project management as lead agency, production support, roll-out management.

We showed how easy it is to become a target of hate on the web with the “Dream Job Influencer” campaign. We invited young people to convince an online community live with their skills. They were surprised by hate comments. What they didn’t know was that everything was staged. There was no community at all. The (real) comments were collected on the net, recorded by a live editorial team.

A stirring film documenting the action became the centerpiece of an integrated campaign and a trigger for PR activations.