CLAIM
Alliance against Islamophobia and Muslimophobia: exposing the simmering problem of discrimination and launching a digital reporting tool
Everyone is against racism, but the reality is different. Many people are not aware of this problem because it takes place subliminally. That’s why we dragged it into the light of day with this work. A nationwide campaign, primarily on social media and posters, drew attention to the very different forms of everyday discrimination. At the same time, we launched a digital reporting tool (i-Report), with which incidents can be registered and made public for the first time.
Our services:
Communication strategy, campaign for social media and OOH, website.