Kleinanzeigen and the Goodwins leave everyone behind

With over half of all votes cast, the June Creation of the Month election has found a clear winner: With 53.8 percent of the votes, the victory went to the first classifieds brand campaign developed by The Goodwins without Ebay in its name. Lidl and Samsung rounded off the winners' podium.

Runner-up Lidl, with its birthday campaign by Grabarz & Partner, is more than 30 percentage points behind the "second-hand heroes" Kleinanzeigen in second place (21.1 percent). The new Samsung appearance with Joko Winterscheidt and Klaas Heufer-Umlauf (creation: Florida Reklame, Cheil) takes bronze place with 19.8 percent.

Behind the top three, the Amarok launch campaign by Volkswagen and Scholz & Friends is already well behind in fourth place (4.4 percent). Allianz, with its current pension campaign developed by BBDO, is enough for fifth place with 0.6 percent. All other candidates are in the range of 0.1 percent and below. With only eleven votes cast, the new global Peloton appearance by Stink Studios comes in last place.