via Conrad Breyer W&V
The consultant and activist leaves Scholz & Friends for The Goodwins. The Berlin agency is beefing up as it grows. Lisa Eppel is looking forward to the social and sustainable issues at The Goodwins.
The Goodwins is expanding its team after winning several accounts. Lisa Eppel, most recently Senior Account Manager at Scholz & Friends in Berlin, is changing employers. After completing her master's degree, she had started at Heimat, Berlin, in 2016. In 2019, she joined Scholz & Friends as an account manager.
The good to the good
From there, Eppel had founded the Ad Girls Club in August 2020 together with Isabel Gabor and another colleague. Together, they fight against sexism in advertising and for more diversity. The initiative has caused quite a stir in recent months.
Lisa Eppel starts on May 3 at the agency, which was founded in 2018 and explicitly only works for brands that mean well for their environment, society and consumers. Meanwhile, more than 20 people are employed there; they advertise for brands like eBay Kleinanzeigen (see video), Telekom, Stihl, Grover, Fischer, but also for NGOs like Gesicht Zeigen! and WWF Germany.
"With The Goodwins, I am delighted to have found an agency that not only embraces social and sustainable issues and responsibility, but has anchored them deeply in its values," says Lisa Eppel. "We are very pleased to have been able to attract Lisa. With her expertise and commitment, she is a great fit for us and our philosophy," replies Maurice Pfleiderer, Partner Consulting in Berlin.